As a teen entrepreneur, you’re going to be responsible for selling you and your product/service consistently. In both residential and corporate environments, you’re going to encounter “No Soliciting” signs.
While I am not an expert and do not actively sell B2C (business-to-consumer) products, I can certainly assist you on dealing with B2B (business-to-business) situations where you can get past a “No Soliciting” sign.
No Soliciting signs are there for the temp workers who are canvassing the area selling educational materials, perfume, MLM stuff, etc. If you have an established business that can seriously help a company, there’s no harm in making a small stop-in to see if you can help them with their problem.
Pro Tip: If you’re going to be in the area for a sales appointment, always make sure to knock on the doors of their neighbors after the appointment! Take 15 minutes after your sales meeting to go and make some more drop-ins.
The key to making it seem like you’re not soliciting is using a technique called “indirect solicitation”. You’re already at an advantage because you’re a teenager, and look a lot more innocent that someone who seems like a natural salesman.
Every single office you’ll talk to has a receptionist out front. Start your pitch:
YOU: Hi there, I was wondering if you could help me?
People love to be helpful, so they’ll say something like “Sure!” or, “What can I do for you?”
YOU: I wanted to leave some information on [your product/service here!]. Who decides on that type of thing?
Right now, your request is perfectly innocent and you’re not actively soliciting. This is fine! They’ll volunteer the name of the person who’s the decision-maker.
YOU: Perfect! What’s their position here?
You’re double-qualifying the lead, making sure they have enough power to be the decision-maker. This is very important, as you’ll want to log all of this in a CRM later.
YOU: Could I get their business card?
If they don’t have a copy of their card out front, just get their contact information. You’re almost done wearing out your welcome, as it becomes more and more apparent that you’re there to sell them on something. But before you leave, ask one more question:
YOU: What do you think would be the best time to call them?
Perfect! You’ve gotten all of the information you need. Thank the gatekeeper (receptionist) for their time with a personalized interaction, like:
YOU: Perfect. What’s your name? (They’ll say “Susan” or whatever) Susan, thank you so much for your time. Have a fantastic day.
Leave a brochure and your business card (with a personalized note), and head out. I recommend logging it all in a CRM the moment you step outside of their office so you don’t forget all of it, and then move on to the next business.
Set a follow-up call in 24 hours to set an appointment – if Susan (or whoever you spoke to) is the receptionist, they’ll remember that final, positive interaction, and help you in any way they can.
Hopefully this helps you on your adventure to sell more product, and your path to financial freedom. Nathan Sykes here, over and out – see you tomorrow!